You log into LinkedIn or any other business networking site and put your contact list to work. Don't worry, this is easier than the vulcan mind meld (and far more profitable if you've been selective and consistent with adding your most trusted colleagues to your contact list).
What I find most intriguing about LinkedIn and other business and professional social networking sites is that its most effective when you focus on quality and not quantity (somewhat the opposite of sites like Myspace and Facebook). Don't connect with individuals you don't know or can't share a cup of virtual java with while you discuss a business problem or strategy. Think of it as your reference list, you wouldn't add the postman down the street just because you wave to one another every day would you?

1 comment:
Agreed. LinkedIn stands as a SN site that, unlike so many others, seeks to deliver real substance- a potential path to a better job and career. It would not serve you well to accept a connection invitation from your next door neighor's child who is fresh out of college and filling an unpaid internship. That's why we have Myspace.
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